Write clear product titles and descriptions

Use words a customer would naturally use to identify the product. Put the most important identifying details near the beginning.

A simple title formula

Brand + product type + model + important size or specification + variant

Too vagueMore useful example
Best bottle special offerStainless Steel Water Bottle – 750 ml – Blue
Super powerful fan[Brand] [Model] 16-inch Pedestal Fan – White

These are examples. Include only details that are true for your product. Avoid repeated keywords, unrelated brands, all-capital titles and unsupported claims such as “lowest price”.

Answer the questions that stop a purchase

  • What are the dimensions, capacity or size?
  • Which devices or products is it compatible with?
  • Which accessories are included or sold separately?
  • Is there assembly, installation or a special requirement?
  • What warranty is offered, and who handles it?

Make the description easy to scan

Use short paragraphs, headings and bullet points. Explain a feature’s practical use without exaggerating it. Write your own accurate description rather than copying another seller’s claims. Do not describe a different model or variant.

These practices can help customers and search systems understand the listing; they do not determine a guaranteed search position.

Further reading: Google’s product-data guidance.

Need more help?

Contact the Tudo team with your order ID or store name.